Rebels with a Marketing Cause

The authors of the new book Punk Marketing talk about the emergence of advertising that rejects tradition and embraces edgy attitude

Punk-rock impresario and Sex Pistols producer Malcolm McLaren once said, "Punk was just a way to sell trousers." The quote appears, appropriately, in a new book, Punk Marketing, by Richard Laermer, chief executive of public-relations firm RLM PR, and Mark Simmons, a marketing consultant and former executive at hot ad agency Crispin Porter + Bogusky.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.