Rebels with a Marketing Cause
Punk-rock impresario and Sex Pistols producer Malcolm McLaren once said, "Punk was just a way to sell trousers." The quote appears, appropriately, in a new book, Punk Marketing, by Richard Laermer, chief executive of public-relations firm RLM PR, and Mark Simmons, a marketing consultant and former executive at hot ad agency Crispin Porter + Bogusky.
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