Internet Video TV: We Dont Know How it Will Work, But That's Fine
But what I thought was the most interesting in talking with the N3 crowd and other folks like Jeff Jarvis, who is backing a couple of new video series, is how frank everyone is that they are starting something from scratch and that they really don't know how this will work. Here's a quote in my story from Jarvis that sums it up: "It's the first minutes of this new medium, and we don't know how this model is going to work," In our conversation, he went on to say "There is so much out there and i'ts so cheap, why wouldn't you do it? It was like with the first wave of the Internet, he said, "The smart people got in and the dumb people stood back, you have to get in and learn."
As much as I think that too many me-too companies are getting funded, I still think it makes sense to make bets.
The folks behind N3 are:
-Fred Seibert, who helped create the notion of branding cable channels through his work launching MTV, and turned around Hanna-Barbera by creating new cartoon series such as Dexter's Laboratory and The Powerpuff Girls.
-Emil Rensing, an early America Online employee, who with Seibert launched the two online video series: VOD Cars, a podcast that mashes together car clips, and Channel Frederator, a cartoon podcast.
-Herb Scannell, the former MTV Networks chairman who turned Nickelodeon into a powerhouse.
-Tim Shey, who last year started consulting with video bloggers after a stint working at Rocketboom
-Jed Simmons, who ran the Sundance Group.