FordBoldMoves Site Suddenly A Poor Reflection of "Boldness."

David Kiley

Last Fall I wrote a feature article on how Ford Motor Co.'s website was a breath of fresh air, even if some of its content was controversial inside Ford. Besides a series of pretty well done webisodes produced by production company radic@l media, it had a lively mix of articles and a community buzz section. The site was much ballyhooed by Ford last year as an important new form of communications with its customers, employees and the public at large.

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