FordBoldMoves Site Suddenly A Poor Reflection of "Boldness."

David Kiley

Last Fall I wrote a feature article on how Ford Motor Co.'s www.Fordboldmoves.com website was a breath of fresh air, even if some of its content was controversial inside Ford. Besides a series of pretty well done webisodes produced by production company radic@l media, it had a lively mix of articles and a community buzz section. The site was much ballyhooed by Ford last year as an important new form of communications with its customers, employees and the public at large.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.