What iPods can tell us

Stephen Baker

What conclusions can you draw from me based on the 3,000 songs on my iPod? No doubt marketers have thought about this treasure trove of tastes, moods and inclinations. But there is (at least) one vital variable to the list: How many times we listen to songs. A marketer with access to this data on my list would find that I listen lots to certain songs by the Band, Luna, Late to the Sky by Jackson Browne, and a Spanish singer I can't get enough of named Jarabe de Palo. But there are hundreds and hundreds of songs I haven't listened to even once, including lots of opera and jazz.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.