Thread Control: Lessons from USA Today
When USA Today's staff redesigned the online arm of the national newspaper, they included plenty of space for ordinary readers to "join the conversation." The site, owned by Gannett (GCI), has to compete with an array of news sources on the new, you-oriented Web—where bloggers break news, enthusiasts write encyclopedias, and readers can determine which articles get top billing. In such a world, explains USA Today Executive Editor Kinsey Wilson, reader comments "augment people's understanding of the news."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- This $14 Million Atlanta Home With Bunker Is ‘Safest in America’
- These Cities Make NYC Housing Look Dirt Cheap
- GE's New CEO Vows Sweeping Change After ‘Unacceptable’ Report
- Separatists Pledge to Fight On After Spain Moves to Oust Catalan Leaders
- The U.K.'s $86 Billion Pension Problem Is About to Solve Itself