The AdLogic of Hovr

With spending on mobile advertising expected to increase to $11.4 billion by 2011, NYC-based company, Hovr, has a plan to get in on the action

There is a revolution taking place in the mobile/casual gaming space. It is not a revolution of violence; it's more like natural progress at work. This change, which is gradual yet noticeable, deals with the pricing and the basic economics for both casual and mobile titles from a purchase revenue driven industry to that of an ad revenue driven industry.

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