Can America Build Luxury Cars?

After all but ceding the luxury auto segment to the Germans and Japanese, Detroit is trying to compete again

For years, America built some of the world's most coveted luxury cars. Between the wars, marques like Packard and Duesenberg were driven by millionaires and movie stars. But beginning in the 1970s, increasing competition forced Detroit to concentrate on more high-volume cars, all but ceding the luxury segment to rivals in Japan and Germany. By the 1990s, Cadillac and Lincoln had become a punch line, the car of choice for retirees and funeral homes. It looked as though America would never again produce a world-class luxury car.

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