Your Thoughts on Hitwise and comScore Data

Heather Green

Once again, we have a war of different third-party data from comScore and Hitwise. Recently Hitwise put out data about how, even after Viacom yanked its clips from YouTube, traffic increased at YouTube the following two weeks in February. comScore doesn't have its February data yet, but I asked both of them to pull January data and they have very different results.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.