Toyota's "Born In U.S.A." Blitz Rolls On

Still wary of anti-foreigner feeling as it overtakes GM, the Japanese carmaker will build a sport-ute plant in Mississippi to further boost local production

And the winner is…Mississippi. It's been a long time coming, but Toyota (TM) has finally decided the location of its eighth North American plant. According to a Feb. 27 press release, Toyota chieftains have chosen Blue Springs, Miss., as the location for a new plant to build Highlander sport-utility vehicles.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.