Oscars: How Dare You Give Us Free Publicity?

Rob Hof

So the Academy of Motion Picture Arts & Sciences asks YouTube to take down clips of Oscar moments such as Will Ferrell's musical number. OK, they're within their rights, but why pass up the attention, especially if you aren't going to rerun them anywhere else anyway? Even the official site, Oscar.com, apparently will take down clips to "whet people's appetite for next year's show." Huh? Studios have valid concerns about people running clips without permission, but what's the downside here?

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