Another Hurdle for YouTube Advertising: Parsing U.S. Audiences

I was chatting with Podtrac CEO Mark McCrery about advertising in this distributed world and he mentioned that another hurdle for YouTube, beyond signing up the major media folks, will be helping U.S. advertisers reach U.S. audiences since the majority of YouTube's audience is outside the U.S.
Heather Green

I was chatting with Podtrac CEO Mark McCrery about advertising in this distributed world and he mentioned that another hurdle for YouTube, beyond signing up the major media folks, will be helping U.S. advertisers reach U.S. audiences. That's because such a huge part of the YouTube audience isn't in the U.S.. And the audiences that U.S. advertisers, who spend the lionshare of the online ad dollars currently, want to reach are in the U.S.

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