Another Hurdle for YouTube Advertising: Parsing U.S. Audiences
I was chatting with Podtrac CEO Mark McCrery about advertising in this distributed world and he mentioned that another hurdle for YouTube, beyond signing up the major media folks, will be helping U.S. advertisers reach U.S. audiences. That's because such a huge part of the YouTube audience isn't in the U.S.. And the audiences that U.S. advertisers, who spend the lionshare of the online ad dollars currently, want to reach are in the U.S.
I pulled the numbers from comScore and the data matches what he said.
YouTube's U.S. audience hit around 30 million people in January, around 23% of its overall global audience of 133 million. 30 million isn't anything to mock, and it compares with 2.7 million monthly U.S. visitors in January 2006 out of total of 9.6 million. But the work becomes parsing them out so that advertisers can reach them.