Carbon Consciousness Hits Consumers

With "carbon offsetting," individuals and companies can fund green projects. But some wonder if this is just a feel-good fad

It has never been so chic to be eco-friendly. Former U.S. Vice-President and 2000's unsuccessful Presidential candidate Al Gore nabbed two Academy Awards on Feb. 25 for his documentary on global warming. Politicians are falling over themselves to establish their "green credentials," and banks are plowing money into developing trading platforms for carbon credits, or the right to emit specified amounts of greenhouse gases (see BusinessWeek.com, 11/1/06, "The Big Money Pouring into Carbon Trading").

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