Advertising to the File-Sharing Crowd

Entertainment companies are looking for ways to colonize the technology long accused of fostering piracy. Will the peers buy it?

For a year, Edward Kozel valiantly tried to keep computer users from illegally downloading music. His antipiracy company, C-Right, infiltrated networks using the peer-to-peer technology that can be used to share files illegally. Once there, C-Right effectively blocked downloads of unlicensed content on behalf of its entertainment clients.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.