Bringing Your Art to the Online Market

Success in selling handmade products on the Net means understanding two important concepts: Brand value and integrated-marketing practices

Editor's note: This is the first column of a new series of weekly Q&As in which entrepreneurs featured in the Women Entrepreneurs Special Report answer questions submitted by readers. You can submit a question for consideration here by writing to nick_leiber@businessweek.com.

Going too low will devalue your art. Going too high might limit sales. On the Internet, you can experiment. And consider the "spouse" limit: what your typical customer can buy without their spouse getting upset. Have fun!

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