Bringing Your Art to the Online Market

Success in selling handmade products on the Net means understanding two important concepts: Brand value and integrated-marketing practices

Editor's note: This is the first column of a new series of weekly Q&As in which entrepreneurs featured in the Women Entrepreneurs Special Report answer questions submitted by readers. You can submit a question for consideration here by writing to

Going too low will devalue your art. Going too high might limit sales. On the Internet, you can experiment. And consider the "spouse" limit: what your typical customer can buy without their spouse getting upset. Have fun!

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