Thunderbird's Branding Move
What's in a name? A whole lot, according to officials at Thunderbird's graduate business school. Officials at the Glendale (Ariz.) business program have just changed the school's name from Thunderbird, The Garvin School of International Management, to The Thunderbird School of Global Management. Known for its strong focus on global business, the school hopes this fifth name change since the institution was founded in 1946 will improve its worldwide presence and grab the attention of more prospective students.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.