Viacom Juices Joost
On the Web, popularity isn't everything. It also pays to have close friends—particularly the kind who own professionally produced content and have long-standing relationships with advertisers. Niklas Zennström and Janus Friis learned this the hard way a few years ago when their first high-profile company, file-sharing service Kazaa, was embroiled in lawsuits filed by the record labels.
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