Satellite Radio Falls on Deaf Ears

Appealing to today's youth may be an even bigger challenge for XM and Sirius than winning FCC approval of their merger

My 17-year-old ought to be the target audience for Sirius Satellite Radio (SIRI) and XM Satellite Radio (XMSR), the two competing companies that now are asking the Federal Communications Commission for a green light to merge. After all, she spends much of her life with an ear glued to anything that will satisfy her urgent need for the soothing vibrations of Blink-182, the White Stripes, and a bunch of other groups that may have come and gone by the time you read this. Apple's (AAPL) iTunes is the start page on her computer, and she plugs her iPod into her 1999 Jeep. Her computer, well, that plays tunes as well, usually when she's cramming for a test.

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