MINI Lost Its Touch With New Webisodes.

David Kiley

MINI has launched a webisode serial that stars a talking MINI reminiscent of the 1982-86 TV show Knight Rider. Indeed, the whole serial, titled Hammer & Coop, is meant to conjure pangs of nostalgia for TV shows like Starsky & Hutch and MacGyver among MINI’s main audience—Baby Boomers and the older end of Generation X.

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