JetBlue Tries To Win Back Customers. OK.

Bruce Nussbaum

I got a personal apology from the head of JetBlue today--and it's a first step toward regaining my business. JetBlue came up with its own Passenger Bill Of Rights--before Congress--that offers real compensation for messing with customers. A sliding scale of "I'm sorries" from $25 for small delays to round-trip tickets for really blowing it works for me as well.

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