How JetBlue Can Recover.

Bruce Nussbaum

It breaks my heart to see JetBlue blow it but there are simple ways the airline can win back the hearts of its devoted customers. Clearly, long-term, it has to invest more in operations and be prepared for worst-case scenarios. I knew JetBlue had problems a few months back when I flew and my seat was filthy. But I couldn't have guessed JetBlue would fail so terribly.

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