They've Driven A Ford Lately

Russians are snapping up its locally made models in record numbers

You would think the world's most successful Ford dealer might be in, say, Detroit or Los Angeles. Think again. Last year, New York Motors, on a commercial strip in southwest Moscow, sold more Fords than any other dealership in the world. All told, salesmen in the crowded showroom moved 10,060 vehicles, helping Ford (F) race past rivals Hyundai, Toyota (TM), and Chevrolet to become the top-selling auto nameplate in Russia. "This record has pleased and amazed everyone," says Andrey Pavlovich, general director of New York Motors. "Last year was a boom year."

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