Majoring In La Dolce Vita

B-school training in luxury retailing is part brand management, part finishing school

Virginia Wright, a self-described fashion junkie from Atlanta, would be the first to admit that she had a blast attending a week of runway shows in Paris last fall. Not that it was all pleasure, mind you. Wright is pursuing an MBA in luxury brand management at ESSEC, a business school outside Paris, and the shows were part of her course work. "I'm getting all the benefits of a general MBA with this amazing extra layer," Wright says.

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