Great (Sales) Expectations
When I asked a clerk at a home improvement store for a gallon of blue paint the other day, he just laughed at me. Then he pointed to a wall of color chips, with dozens of shades of blue, and I got his point. They had exotic-sounding names like cerulean, cornflower, and cobalt—and that was just the Cs. To make matters worse, once I decided on a shade, took the paint home and spread it on my walls, it looked more purple than blue.
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