The Next Big Ad Medium: Podcasts

Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them

Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie.

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