Running to Set Up a Marketing Plan

This HEC student took advantage of a hands-on program to create a promotional plan for an all-women's footrace in Morocco

I started Core 2 after a beautifully wistful holiday. It was our first without Rich's dad, and Jan. 4, 2006, was Rich's first birthday without his dad. In addition, every year, between Christmas and Rich's birthday, they would go on a retreat, just the two of them, to talk about life and their goals for the next year. So it was a holiday marked in many ways by absence, and also by constant reminders of what was and remains truly important in life.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.