Vodafone and MySpace Connect to Conquer

Both companies want to expand their user bases and stake a claim on the mobile Netbut don't expect the hook-up to remain exclusive

News Corp.'s deal with Vodafone to offer a mobile link to European users of MySpace seems to offer clear benefits to both companies. MySpace, a juggernaut in the U.S. social-networking world, hopes to replicate that success in Europe. Vodafone, like most wireless-service providers, hopes to generate badly needed extra revenue by encouraging people to use their mobile phones as a way to gain access to the Internet.

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