On Valentine's Day--What Makes Men Hot.

Bruce Nussbaum

3iYing is a branding/marketing/strategy firm run by teenage girls and 20-something women that provides insights into corporate marketing and they offer up advice on romance to guys on this special day. They start with a question: What do modern girls want? The answer: "The problem is that most romance-related marketing is seriously outdated and hasn't accounted for the seismic shifts in girl culture. The role of women in society is evolving: They're now ambitious, equal contributors in areas guys used to dominate, including school, sports, work, and politics. With that change comes a new definition of what makes a man hot."

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