Home Depot Gets Back To Co-Creating With Its Customers.

Bruce Nussbaum

Frank Blake is taking Home Depot back to its roots as provider of tools and solutions to average people and these new ads, while a little schmaltzy as they say in NY, are right on target. Yes, they are very reality TV but that's the point--they are authentic. You have real people literally building their lives with the help of Home Depot. The ads are less about home-improvement than about the self-esteem of three women.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.