Flash Chip Price Falls Seen Continuing

Moon Ihlwan

A Micron Technology executive’s forecast that prices of NAND flash memory chips could fall between 30% and 40% in the current quarter sparked plunges in share prices of Asian memory chip makers today. But if the prediction by Mike Sadler, Micron’s head of sales, proves true, that actually is a good piece of news the industry should welcome. Prices of NAND chips, which store data in portable music players, digital cameras and other mobile gizmos, have already fallen by more than 30% so far this year and that means further falls will probably be limited.

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