Social Networks: The Problem of Utility v. Engagement

Heather Green

Something that Samir Arora of Glam.com recently mentioned to me makes me think of the NBC recent airing of its frustrations with YouTube. I agree with TechCrunch that what's causing the dustup isn't the loss of control, it's the money. The very fact that they are in talks and have been for quite a while proves that point to me. And the sticking point you have to infer is that they can't figure out how to make money that makes sense to the content companies.

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