Can Nike Do It?

The sneaker maker's new CEO laid out an ambitious plan to boost revenues 50% over the next five years. Some wonder whether he's pushing too hard

Nike (NKE) never lacks for boldness. The Beaverton (Ore.) sneaker goliath recently offered the German National Soccer Federation $778 million to sponsor its national soccer team for 10 years in an audacious move to rattle its German rival Adidas and longtime sponsor of the German team. Nike's new chief executive, Mark Parker, upped the boldness quotient again on Feb. 6, when he outlined an ambitious plan to grow revenues by $8 billion in five years.

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