India: Bridging the Fashion Culture Gap

Apparel company Murjani Group is leading the charge, bringing Western labels such as Tommy Hilfiger and Calvin Klein to Indian shoppers

In late January, Indian-born Bangalore resident Jessie Paul, chief marketing officer at Wipro Technologies (WIT), packed for her trip to the World Economic Forum in Davos, Switzerland. Several years ago her suitcase might have carried a salwar kameez, a dress-like top and long scarf worn over tightly pegged pants. But female executives at Indian companies are dressing differently now.

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