Hyundai's True Trial: Better Performance

Its chairman's surprise three-year prison sentence aside, Hyundai needs to accelerate in the face of many challenges

No question, the surprisingly stiff three-year prison sentence handed down to Hyundai Motor Chairman Chung Mong Koo on Feb. 5 is a huge psychological blow to the proud South Korean automaker. However, this is South Korea, where convicted execs usually get preferential treatment. Chung won't serve his term behind bars and will be able to influence the direction of the car company pretty much as before.

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