For TV, Sharing Is Good Business

It may seem counterintuitive for outfits like Viacom to allow content on sites such as YouTube. But the practice creates new viewers for TV

What's the real purpose of a media company? Of course, it's to make hot-shot "content"—TV shows and movies—and get as many folks as possible to see them and pay to see them. That's what keeps the lights on at multibillion dollar media giants like Time Warner (TWX), Walt Disney (DIS), and News Corp. (NWS), not to mention the legions of writers, directors, and actors who make their living helping to create that content.

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