Viacom's High-Stakes Duel with Google

Many see Viacom's public demand that YouTube remove copyrighted content as a negotiating gambit. But it does raise the ante on video sharing

How much does Stephen Colbert matter to YouTube? Viacom (VIA) just touched off a battle with YouTube's parent, Google (GOOG), aimed at finding out.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.