Elizabeth Arden's Growing Allure

Investors bid shares of the cosmetics company higher Friday following an analyst upgrade

Elizabeth Arden (RDEN) had a rough time selling its cosmetics in recent months. Customers like the retailer Wal-Mart (WMT) cut down on inventory in early 2006. Federated Department Stores (FD) stopped making orders too, as the owner of Macy's and Bloomingdale's integrated its business with May Department Stores. Meanwhile Elizabeth Arden was dealing with its own acquisitions. But now the New York company is seeing light at the end of the tunnel. Investors bought Elizabeth Arden shares on Feb. 2 after news of its better than expected quarterly results.

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