Bears? Colts? The Winner May Be the Bulls

The Super Bowl Theory says the S&P 500 should rise in 2007 no matter who wins. But this predictor is only suitable for fantasy investing

Even if the Chicago Bears win on Feb. 4, bulls should be smiling. For the second consecutive year, equity investors should come out on top regardless of who wins the Super Bowl, be it the National Football Conference (NFC) champion Bears—or their American Football Conference (AFC) opponent, the Indianapolis Colts.

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