The Heat Is On in Kraft's Kitchen

Pressure on CEO Irene Rosenfeld is building with Altria's move to unload its stock in the food giant

As Kraft Foods (KFT) used to remind consumers, America spells cheese k-r-a-f-t. Lately, those letters have been spelling something else: frustration. Since Altria Group (MO) spun off a minority interest in Kraft in mid-2001, the stock price of the packaged-food giant has risen just 12.6%, lagging its peer group, the Standard & Poor's 500-stock index, and even bank certificates of deposit.

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