Time Inc.'s Next Launch?

may be a health and wellness Web portal, assuming some focus group results turn out OK.

I can’t help but think this interesting move, should it happen, is partly driven by defensive concerns. The company’s got lots of women’s magazines that touch on health issues, from Real Simple to, uhm, Health. And execs in and around Time Inc. have told me that one reason the company sold its Parenting group of magazines is that competitive Web plays—specifically Johnson & Johnson’s babycenter.com—in the (small-p) parenting space had taken a severe toll on the (large-P) Parenting properties’ bottom lines.

Had Parenting staked out Web turf the way the proposed health.com might—well, Time Inc. might still own that unit.

I’ll have more to say about Time Inc. later this week.

Before it's here, it's on the Bloomberg Terminal.