Kraft: Time to Sink or Swim

Parent company Altria is poised to outline its plan to distribute its remaining 89% stake in the food company to shareholders

America spells cheese, Kraft Foods (KFT) used to remind consumers, K-R-A-F-T. Lately, those letters have been spelling something else: dead money. Since Altria Group (MO) spun off a minority interest in Kraft in mid-2001, the stock price of the packaged-food subsidiary has risen just 13%, lagging its peer group, the Standard & Poor's 500-stock index, and even interest-bearing checking accounts.

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