Don't Wait Till Tomorrow

A researcher comes up with the formula for procrastination; plus, mind images as a marketing tool and a donation game measures behavior

It's no secret that many people—with business students being no exception—love to put off until tomorrow what they can do today. About 95% of people procrastinate at least occasionally, according to B-school professor Piers Steel at the University of Calgary. For about 15% to 20% of the population, procrastination is a way of life and could be problematic. But learning about the root of procrastination, and having some willpower, can help.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.