The Forgotten Pioneer of Corporate Design

A new book celebrates the legacy of Eliot Noyes, whose work at IBM, Mobil Oil, and Westinghouse led the way for future designers

It is hard to overstate the achievements of Eliot Noyes. It is harder still to explain why the designer and architect, who died in 1977 at age 67, isn't better known today, when the principles he championed—the notion that good design is good business, for instance, and the belief in interdisciplinary design teams—are now accepted wisdom.

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