Mattel: Better Times in Toyland

The company posted a quarterly profit rise amid efforts to boost its Barbie brand

Barbie has been up against tough competition recently, like interactive video games and her glitzier rivals from MGA Entertainment, the Bratz dolls. But her maker, Mattel (MAT), said on Jan. 29 that it's been keeping sales up nonetheless and managing to improve profits. The El Segundo (Calif.) company's fourth quarter results got a lift from things like its acquisition of the electronic entertainment toys maker Radica Games completed on Oct. 3.

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