Hi! Aren't I Buzzworthy?

Burt Helm

Are we at a point where buzz and word-of-mouth marketing trumps absolutely everything? Last summer I wrote a quick story about Mini’s new ad campaign, which targets existing owners in order to generate buzz and make everyone else jealous. Now the company is kicking it up a notch. Look out for a set of new billboards that literally greet Mini drivers, and give everyone else the cold shoulder.

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