What the Google Deal Really Means

With the purchase of Adscape, Google signals its arrival in a whole new market. IGA's Ed Bartlett gives some context to what this means for the industry

Rumors of Google’s interest have been circulating in the in-game advertising community for some weeks so it came as no great surprise on Monday when the Wall Street Journal broke its story about the possible marriage. Google had made no secret of its desire to bring its online advertising model to new markets, and online gaming is an obvious temptation. This is a sector currently worth about $100 million but with a forecast to grow to $500 million by the end of the decade.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.