What the Google Deal Really Means
Rumors of Google’s interest have been circulating in the in-game advertising community for some weeks so it came as no great surprise on Monday when the Wall Street Journal broke its story about the possible marriage. Google had made no secret of its desire to bring its online advertising model to new markets, and online gaming is an obvious temptation. This is a sector currently worth about $100 million but with a forecast to grow to $500 million by the end of the decade.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.