Ridge Racer boss takes wheel at Sony-BandaiNamco venture

Kenji Hall

Plenty of techies have weighed in about the potential of the Cell, the uber-chip that debuted in Sony's PlayStation 3 video game console. Developed by IBM, Sony and Toshiba, the chip takes PS3 games to a new level with ultrarealistic 3-D graphics and lightning-fast action. In time, it's expected to offer the kind of instant number-crunching computing power that's needed for the medical and defense industries. But what about entertainment? That task has fallen to Isao Nakamura, the 41-year-old creator of Namco's acclaimed Ridge Racer game series.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.