Julie Roehm: Enough With These One-Horse Towns!

In marketing-geek circles, this counts as a big get. Julie Roehm, the star marketer who was bounced as SVP-marketing communications at Wal-Mart in December amid a flurry of colorful accusations, today made what I think was her first public appearance since she split the Bentonville, Arkansas-based Borg of the retail landscape, appearing on a Reuters-sponsored panel discussion that examined whether Super Bowl advertising was worth it.

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