Making a Ruckus in the Music Business

An upstart run by a former Napster executive aims to change how people get songs onlineand give Apple a run for its iTunes money

Mike Bebel has a plan for inducing young people to pay for downloaded music: Give them all the songs they want for free while they're still in college, then start charging them a fee when they're out of school and gainfully employed. Bebel, a veteran of Universal Music Group and Napster (NAPS), is putting that plan to the test at Ruckus, a media download service he now runs.

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