PR: Not rocket science

Shel Holtz defends the science of public relations after critics including Stowe Boyd and Robert Scoble lay into the concept of a social media press release. He writes,
Stephen Baker

Shel Holtz defends the science of public relations after critics including Stowe Boyd and Robert Scoble lay into the concept of a social media press release.

He writes, "Public relations is a field in which scholars devote their lives to researching models and theories. You can earn a doctorate in PR." Later he adds: "To insist that the profession use a tool one way or another—or to abandon it altogether—is no different than me telling NASA engineers which tools to use to build their next-generation spacecraft."

Sorry Shel, but I have to part ways with you here. Those of us whose specialty is human communications, including journalists, shouldn't confuse ourselves with rocket scientists. Everyone who can read, write and/or talk is in a position to take our job away. No degrees or dissertations required. They just have to do it better than we do.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE