Tapping the Wisdom of the Crowd
The term "crowdsourcing" has the ring of a passing fad. But long before Wired contributing editor Jeff Howe put a name to mass Web collaboration in pursuit of economic reward, entrepreneurs and big businesses alike were starting to explore methods to tap the wisdom of the crowds to produce goods and services. "Is it jargon?" says Howe. "The phenomenon itself predates my article—it's the application of open-source principles to fields outside software. There doesn't need to be a profit motive, but it is a mode of economic production."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.